"Good design should be innovative. Good design make a product useful. Good design is aesthetic design. Good design is will make a product understandable. Good design is honest. Good design is unobtrusive. Good design is long-lived. Good design is  consistent in every detail. Good design is environmentally friendly. Last but not least, good design is as little design as possible."

Tim Brown in a TED video:
"First step is to start asking the right questions."

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